The Bramford Group
The right coach for what you're actually dealing with.
We pair technology leaders with coaches who've done your job. Practitioners who've led product, engineering, design, and data teams, and now coach the people who do.
See if we're a fitMost executive coaches have never shipped a product, managed an engineering org, led a design team, or defended a roadmap in a board meeting. Their advice sounds right but doesn't land. “Be more strategic.” “Communicate with more clarity.” “Build trust with your team.” Sure. But your team just got reorg'd for the third time in 18 months. You could get that advice from a book.
What we offer
1:1 Coaching
Matched, ongoing coaching for technology leaders. VPs, CPOs, CTOs, Heads of Engineering, Design Directors, and senior ICs making the leap. Typically monthly engagements focused on the real decisions: reorgs, strategy, managing up, managing out, roadmap fights, and the stuff you can't talk about with your team.
Team Coaching
For technology leadership teams that need to get aligned or level up. Usually engaged by a VP, CTO, CPO, or an HR/L&D partner investing in their leaders.
Who we are
Every coach we work with has led technology organizations at startups, growth-stage companies, and public companies. They've run product teams, engineering orgs, design organizations, and data teams. They know what it's like to manage up to a CEO who keeps changing their mind, to inherit a team they didn't hire, to own a number they can't fully control.
Every coach in our network has at least two years of dedicated coaching experience. Most have five or more. They won't learn to coach on your dime.
When you come to us, we learn your context and match you with the coach who fits.
Who it's for
Technology leaders
VPs, CTOs, CPOs, Heads of Engineering, Heads of Design, Directors, and senior leaders across product, engineering, design, and data. Whether you sought this out yourself or someone suggested it, you're here because the job is hard and you want to be better at it.
HR, L&D, and People teams
You're investing in a technology leader you want to develop or retain. You want a coach who actually understands what your engineering VP or product leader does all day. We'll make you look good.
See if we're a fit
Tell us what you're working through. We'll get back to you within 48 hours, and if we can help, we'll match you with the right coach for your situation.